TDM Stories: Online Shopping and TDM

Tue, Mar 20, 2018

Zalando is one of Europe’s greatest success story in tech. Our company was founded in Berlin in 2008, and soon grew to employ about 15,000 employees in 100 countries to become Europe’s biggest online vendor of clothing and footwear. Present in 15 markets, our key to success is innovation: seizing opportunities from ground-breaking technological developments such as Artificial Intelligence.

As a research scientist in Zalando’s Research lab, I try to find new ways to enable machines to better interact with people in a more conversational way to see how we can continuously match and surpass our customers’ expectations. Technologies like Text and Data Mining can help us create tools to do that: from creating virtual shopping assistants to analysing the latest fashion trends and customers insights from conversations happening on the web or social media, we can pioneer technology that will create the best online shopping experience for our customers, right here in Europe.

One of my current projects focuses on teaching computers to understand different human languages, and trying to do TDM in the face of multilingual data, for example how to transfer the tools we built to operate a search function in German to do a similar search function in Spanish without having to rebuild a specialized system for each language.

Being able to mine data that is freely available online, or that we have legal access to, as we collaborate a lot with Universities as well, is what will enable us to develop these kinds of ground-breaking tools and further innovate. Grey areas around copyright rules are a challenge for us: there’s a lot of uncertainty from our side in terms of understanding what would or would not be allowed. A copyright exception for TDM that covers both public and private sectors, and that is applicable across the EU, would certainly put a cross-border company like Zalando in a much better position to effectively compete with e-commerce giants.

Alan Akbik, Zalando Research Lab

Download the case study here

Other blog posts

  • Europe’s ability to lead in AI will be helped by the new TDM exception

    Wed, Apr 03, 2019

    Read EARE's final statement on the adoption of the EU Copyright Directive.

  • Japan amends its copyright legislation to meet future demands in AI and Big Data

    Mon, Sep 03, 2018

    Japan just reformed its copyright laws to encourage the development of AI in the country. EU policy-makers should do the same.

  • Unleashing Big Data’s Potential for journalism, economy and research

    Wed, Apr 04, 2018

    The extent to which TDM is revolutionising the way both public and private sector researchers work has yet to be fully realised by EU policymakers, argue TDM experts.